Joey Bonifacio Archive


What We Can Build - Together

Tuesday, 26 September 2006

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Building a successful company requires more than just acquiring technology and working hard, it requires that we learn to walk in relationship with others.

In 1920, Adolph and Rudolf Dassler, brothers, began manufacturing sports shoes in Herzogenaurach, Germany. Their company could have gone on to become a dominant force in athletic shoes and control the billion-dollar market. Their story could have become a testament of a successful, large-scale family business.

Unfortunately, the brothers did not succeed in working …

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